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Results

Real brands. Real revenue.

We are hired to grow sales, so that is what we measure. Here is what happens when content, creators and TikTok Shop pull in the same direction.

TikTok Shop/ Sweet treats

S’more’a’licious

TikTok Shop

S’more’a’licious · month one

12.85x

ads ROI in month one

2.4x

ads ROI improvement

£0.84

cost per order, was £1.83

+35%

sales in month one

Overview

We took over S’more’a’licious’s paid advertising and built their TikTok Live programme from scratch. Month one moved every number that matters: ads ROI climbed from 5.28x to 12.85x, cost per order fell from £1.83 to £0.84, and sales rose 35.44%. Live selling has opened a whole new revenue stream on top.

  • Ads ROI up from 5.28x to 12.85x
  • Cost per order more than halved
  • Live selling built from scratch
Laura Vogan, founder of S’more’a’licious, with her marshmallow products

“Partnering with Fresh Influence has completely transformed our TikTok growth from a guessing game into a highly predictable, data-driven revenue engine.”

Laura VoganFounder & CEO, S’more’a’licious Ltd

The full review

Working with Fresh Influence has been an absolute game-changer for our brand. Before partnering with them, we knew TikTok had massive potential, but we struggled to connect the dots between running profitable ads and building a lasting community. Nicole and the team at Fresh Influence stepped in and completely transformed our approach.

They seamlessly took over our paid advertising, scaling our spend while consistently maintaining a highly profitable ROAS. At the same time, they built out a professional, high-converting TikTok Live strategy from scratch. Their expertise in managing live hosts, maximising engagement, and driving real-time sales during broadcasts has opened up a massive new revenue stream for us.

What truly sets them apart is their elite technical expertise in handling the backend of the platform. TikTok’s strict guidelines around advertising, product claims, and live broadcasting mean policy violations can easily derail a brand overnight. When we were faced with sudden account restrictions and compliance issues, the team at Fresh Influence didn’t panic. They immediately stepped in, leveraged their internal network, and successfully resolved the issues to get us back online and fully compliant in record time.

Beyond just the quick wins, they are actively scaling our entire brand presence on the platform. They understand the culture of TikTok and the nuances of the algorithm, and instead of just chasing vanity metrics like views, they focus on what actually moves the needle: repeat purchase rates, community retention, and overall brand scaling. They have proven that with the right data-backed creative strategy, sweet treats can drive serious e-commerce volume.

Laura Vogan, Founder & CEO, S’more’a’licious Ltd

TikTok Shop/ Toys & games

Jade With Love Toys

TikTok Shop

Jade With Love Toys · 28 days

£500k+

GMV in 28 days

+130%

GMV growth

£480k+

net revenue

#5

ranked shop

Overview

We took Jade With Love Toys past half a million in GMV in a single 28-day window and broke them into the top five shops in their category. Hands-on, full shop management paired with a full-funnel mix of content, live selling and affiliate seeding drove sustained, profitable growth.

  • Crossed £500k GMV in one month
  • Top 5 ranked shop in category
  • Affiliate and live-selling led

“Fresh Influence have been an absolute pleasure to work with and transformative for our business. Their creativity has driven an incredible affiliate programme and outstanding content that converts, while building an engaged TikTok community. They generate high return on our budget and our sales doubled within a couple of weeks of working together. We cannot recommend them enough.”

JAJadeDirector, Jade With Love Toys

TikTok Shop/ Gadgets & gifting

Menkind

TikTok Shop

Menkind · 28 days

£120k+

GMV in 28 days

+225%

GMV growth

4,000+

new customers

320k+

shop visitors

Overview

For high-street gadget and gift retailer Menkind, we built a TikTok Shop engine that more than tripled monthly sales and brought in thousands of new customers. Scroll-stopping creator content and a tuned affiliate programme turned browsers into a checkout queue. Menkind were so happy with the results that they came back to us for a second year.

  • More than tripled monthly sales
  • Thousands of new customers won
  • Renewed for a second year

“Nicole and the team started working with us in summer 2025 to drive the performance of our Menkind TikTok Shop. The results have been great: 33% more revenue, efficient ad performance and two products in particular going really viral. We have been really impressed with the team’s work ethic and knowledge of TikTok and would highly recommend.”

TOTomSenior Digital Marketing Manager, Menkind

TikTok Shop

The levers we pull.

GMV growth

More sales through the shop, month on month, with a clear line back to what drove it.

Return on ad spend

Shop ads that pay for themselves many times over, tuned daily so budget chases what converts.

Affiliate revenue

A creator engine that compounds reach and keeps selling long after a post goes live.

Live selling

Hosted, merchandised live shopping events that turn an audience into a checkout queue.

New customers

Fresh demand at the top of the funnel, not just the buyers you already had.

Repeat purchase

Community and content that bring customers back, so each shopper is worth more over time.

TikTok Shop

We live in the TikTok Shop world.

From Seller Summits to live shopping floors, we are in the rooms where TikTok Shop is being built. That is how we stay ahead of what actually sells.

Nicole at a TikTok Shop event
Boots
Big Potato Games
Next
Lucky Egg
Pampers
Lindt
River Island
McCain
Jade With Love Toys
Beauty Works
Cryptic Killers
Wild
Jumbo
Fisher-Price
Menkind

Your brand could be next.

Tell us your goals and we will show you the path from first post to loyal, repeat customers.